STORIES
are about characters
in situations (drama/conflict)
to relate a key issue or messageknow your characters.
put them in situations so viewers get to know them better.
use characters to talk about an issue.
. Pitch your story to each other
> what is your story about
. How does your story relate to your news story
> adaptation
. Is your adapted story suitable for a screenplay
> adapt & write & create for the medium (AV)
. Who are you telling your story to
> target audience
. Do you have a strong / good character,
. Who is he/she/it What's he/she/it like
. What do they want
> character bio
. How does your story unfold
> treatment/storyline/3 Act
> treatment/storyline/3 Act
. How will you sell your idea
> presentation board
. give your group mates feedback
> how the above can be improved
> 1 sentence pitch
> 3 act structure
Case Study 1 - mind your language season1 ep2
Case Study 2 - seinfeld - "the soup nazi" (best of)
link: http://youtu.be/uVqBzP0xdKk
Case Study 3 -seinfeld - "the subway"
kramer's story
elaine's story
link: http://youtu.be/pnDjjtgYtMA
Case Study4 - Spongebob -
Production Process
link: http://tlc.howstuffworks.com/family/how-sponge-bob-works1.htm
Stephen Hillenburg, the Creator of "SpongeBob"
Hillenburg is the real-life character who came up with the unusual group of SpongeBob SquarePants and friends.Hillenburg is one of those people who proves the adage that every interest and experience is a brick in the building one becomes. His combined interests in marine biology and animation are what eventually led him to create "SpongeBob SquarePants."
"Working as a marine science educator, I had the chance to see how enamored kids are with undersea life, especially tide pool creatures. By combining this knowledge with my love for animation, I came up with SpongeBob SquarePants," Hillenburg said in a Washington Post interview.
"At first I drew a few natural sponges -- amorphous shapes, blobs -- which was the correct thing to do biologically as a marine science teacher." Hillenburg continued. "Then I drew a square sponge and it looked so funny. I think as far as cartoon language goes he was easier to recognize. He seemed to fit the character type I was looking for. Even the villainous Plankton, he's still flawed and you still root for him in a way, and the style of humor is simple and it's about human behavior, and everybody can identify with that."
The "SpongeBob SquarePants"
Production Process
In 1993, six years before "SpongeBob SquarePants" debuted, creator Stephen Hillenburg was one of the producers on another Nickelodeon cartoon, "Rocko's Modern Life." When that show completed production in 1996, Hillenburg began working on "SpongeBob." To get the project off the ground, Hillenburg put together a team. Creative Director, Derek Drymon, writer Tim Hill, and voice actors Tom Kenny and Doug Lawrence had all worked on "Rocko's Modern Life" with Hillenburg. In addition, Merriwether Williams, who had Nickelodeon cartoon experience as a story editor for "Angry Beavers," joined the "SpongeBob" team of creators.Hillenburg created a cast of characters. He filled the undersea town with places for the characters to live, work, and get into situations that would make them famous. When Hillenburg was ready to present the show's concept to Nickelodeon, he used all of his interests and skills to make a presentation that would sell the concept. He brought in an aquarium, artwork, sculpted characters, and an original theme song that explained the storyline of the cartoon.
"We know that children have an appetite for new stuff; we are always on a mission to bring them new stuff. But we also know that one of the things that make them come back for more is having real characters that they can connect to emotionally," said Cyma Zarghami, Nickelodeon's president and the head of MTVN Kids and Family Group, in an interview with Worldscreen.
"We pay a lot of attention to story and character. 'SpongeBob' came along at a time when people seemed to really need an optimistic character to rally behind."The rest is animated sitcom history. "SpongeBob" has been soaking up rave reviews ever since. Nicole Parker, senior director of communications for Nickelodeon and Nicktoons Network, told us that even after four successful seasons, Hillenburg weighs in on every show to ensure the scripts remain true to his original vision.
How the 'SpongeBob SquarePants' Production Process Works
Story editor Steven Banks and writing coordinator Melissa Webster, both in the Burbank offices of Nickelodeon where "SpongeBob SquarePants" is produced, spoke with us about how they create a show from start to finish."From beginning to end, it takes ten or eleven months to create one eleven-minute long episode." Webster said. "Writers submit premises and outlines for stories, but they don't write the script. Their story ideas must then be submitted to the Network for approval. Once a premise is approved it goes to the storyboard directors who write the dialogue and draw all the pictures."
"It's a board-driven show," Banks said. In other words, the storyboards are followed for dialogue, action, and sound effects. But before the storyboard stage, Banks and the three writers who work under him must create stories and "pitch" or present them to the co-cxecutive producer, Paul TIbbitt.
"It's very challenging to come up with 40 different stories per season. Each show features two stories. In the four seasons the show has been running, that adds up to 160 different stories," Banks said. "One of the things that makes 'SpongeBob' work so well is the fact that there are not too many characters to keep track of. However, that is also what makes creating new stories all the time more difficult."
Once the storyboards are completed and approved, they are sent to Korea, where the animation is done. "When animation is complete, it is sent back to us, and Paul Tibbitt decides where music should be added and where the sound effects fit in. He turns it over to Nick Carr, who selects the music. Sound effects are added last, the final mix is done, and the show is finished," Banks said.
In the next section, we'll introduce you to the characters and voice talent that bring them to life.
"SpongeBob SquarePants"
Talent and Characters
link: http://tlc.howstuffworks.com/family/how-sponge-bob-works2.htm
What makes "SpongeBob SquarePants" popular everywhere? It starts with the characters themselves.SpongeBob SquarePants is a sea sponge who looks very much like a kitchen sponge. He lives with his pet snail, Gary, in a two-bedroom, fully furnished pineapple. He loves his job at a "burger" place called the Krusty Krab, where he serves up Krabby Patties. He is an optimistic sponge who always looks on the bright side of life despite his real knack for getting himself and others into sticky situations. Although his best friend, Patrick, is a starfish, SpongeBob is the real star of the ensemble cast of undersea characters.
Patrick Star is SpongeBob's neighbor and best friend. He's quick to offer advice and even quicker to help his best buddy end up in trouble.
Sandy Cheeks is a sea-dome-dwelling squirrel who lives for action and adventure. Having attempted just about every death-defying stunt under the ocean, she has accepted the ultimate challenge: living underneath it in an oxygen-filled dome. Sandy is Bikini Bottom's only resident rodent, and SpongeBob's karate sparring partner. For Sandy, SpongeBob is the sea bottom's best stunt buddy, and when they get together, crash helmets and parachutes are usually required.
Squidward Tentacles is as mean as his name sounds. He's annoyed by everything and everybody, especially SpongeBob. He also works at the Krusty Krab and lives next door to SpongeBob. SpongeBob seems unaware of Squidward's feelings toward him and even likes listening to him playing the clarinet. SpongeBob believes he and Squidward make a great team at the restaurant.
Mr. Krabs (Eugene H. Krabs) is SpongeBob's boss and the owner of The Krusty Krab. His biggest concern is making money, and he spends his day counting up the cash from the Krusty Krab receipts. Mr. Krabs likes that SpongeBob is willing to work long hours for little pay, even though he is usually annoyed with SpongeBob. Mr. Krabs hates his fast food rival Plankton, the owner of the Chum Bucket, but not as much as Plankton hates him. The only thing more important to Krabs than money is his teenage daughter, Pearl.
Plankton is Mr. Krabs's nemesis. Plankton is a little guy with a big attitude. He's the owner of a rival restaurant, the Chum Bucket, and he's always scheming to take away the Krusty Krab's customers.
Gary is SpongeBob's pet snail. Even undersea, he leaves a trail of slime, but that doesn't make him any less lovable to his master.
Pearl Krabs is the teenage daughter of Eugene H. Krabs. Although her father is a crab, she herself is a gray whale. How or why this is the case has not been explained. She's popular, likes shopping, and acts like a typical human teenager.
Barnacle Boy (actual name Kyle) is a semi-retired superhero. His powers include being able to summon creatures from the deep sea. He also has a sort of laser vision referred to as "sulfur" vision. The Emmy Award-winning comedian and actor Tim Conway is the voice of Barnacle Boy.
Mermaid Man is the mentor to Barnacle Boy. These two characters add physical comedy in the genre of old comedy teams such as Laurel and Hardy. Ernest Borgnine is the voice of Mermaid Man.
Mrs. Poppy Puff works as a Boating School Driving instructor who teaches students (including SpongeBob) how to drive a boat. She is a pufferfish who inflates herself when something bad happens.
Larry the Lobster is a lifeguard at Goo Lagoon, the beach at Bikini Bottom. Larry is good friends with SpongeBob and Sandy.
Nickelodeon Tom Kenny is the vocal talent who brings SpongeBob, Gary, Mr. SquarePants, and others to life.
Meet the Voices Behind the Main Cartoon Characters
in "SpongeBob SquarePants"
Tom Kenny (SpongeBob SquarePants/Gary/Mr. SquarePants/Narrator/Patchy the Pirate/Others)As a youngster, Kenny was a fan of comic books and animated shows. Although he did everything he could to learn about animation, he never imitated the voices of others, but preferred to create his own voices. He began his career in entertainment as a stand-up comedian. One night when he was performing stand-up in a California club, executives from Nickelodeon and Hanna-Barbera offered him the opportunity to work for them doing voices. Kenny's life hasn't been the same since. And here's a little inside info: Tim Kenny is married to minor SpongeBob character Karen the Computer ... better known in real life as Jill Talley.
Bill Fagerbakke (Patrick Star)
Fagerbakke is a television, film, and Broadway actor who currently lends his voice to the character of Patrick.
Rodger Bumpass (Squidward Tentacles)
Bumpass is a voice talent with credits that go as far back as "The Jetsons." He has more than 120 films to his credit and he is the father of eight children.
Carolyn Lawrence (Sandy Cheeks)
Lawrence is a voice actress who may also be recognized as the voice of Cindy Vortex on "The Adventures of Jimmy Neutron: Boy Genius."
Doug Lawrence (Plankton/Larry the Lobster/other voices)
Lawrence is the voice of the crotchety Plankton, but has also been known as Filburt from "Rocko's Modern Life." In addition to doing voice work, he is a cartoonist.
"SpongeBob SquarePants" Cast List
- Clancy Brown (Mr. Eugene H. Krabs)
- Rodger Bumpass (Squidward Tentacles)
- Bill Fagerbakke (Patrick Star)
- Tom Kenny (Spongebob Squarepants)
- Carolyn Lawrence (Sandy Cheeks)
- Mary Jo Catlett (Mrs. Poppy Puff)
- Mr. Lawrence (Plankton)
- Tim Conway (Barnacle Boy)
- Ernest Borgnine (Mermaid Man)
- Charles Nelson Reilly (The Dirty Bubble)
- Lori Alan (Pearl Krabs)
- Jill Talley (Karen the Computer)
- Patrick Pinney (Painty the Pirate)
- Carlos Alazraqui (Scooter/Teen-age Fish/Dr. Fish/Announcer
- Brian Doyle-Murray (The Flying Dutchman)
- Sirena Irwin (Mrs. SquarePants)
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